The 070 is a multidimensional puzzle designed to not only fit your feet, but also neatly fit together to create minimal production waste.

The 070 is the first shoe in the New Balance Eco-prefer Collection. The 070 is unique in that it was designed from day one to be as environmentally friendly as possible. Featuring both environmentally preferred materials, as well as a unique design which allows for minimal waste. The outsole features rice husks within the outsole, that reduces the amount of rubber used in the production of the shoe, and fills it with rice husks instead. Water-based adhesives are used in the construction of the upper with the midsole.

The upper materials use a combination of recycled polyester and natural materials. The upper is designed so that everything has a symmetrical opposite. This was done to minimize waste as much as possible when cutting the material for the shoes, and throwing away as little waste as possible.